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My name is Kevin Rennie I live in Niagara Falls Ontario. This Ebook was inspired from the experience I gained taking a product I invented to market. I did this all on my own without any partners or working with a company. Most people who have a great idea for a product, "the average Joe", do not know what steps to take to take a product to market. Having done this on my own I am able to teach others via this ebook, step by step from the startup to the retail placement in the market. The average Joe after reading the book will be able take thier product idea to production, learn distribution, sales, and marketing strategies. I am an average Joe inventor entrepreneur, this ones for all the average Joe's out there with the next great idea.