The Four Quadrants of Want: Achieve Viral Customer Enthusiasm

“The Four Quadrants of Wants” provides the means to seize your revolutionary new sales strategy. Boost sales in any industry by directly appealing to wants and desires. Needs and benefits are no longer enough. You need to appeal to deeper emotions. The rewards are phenomenal. Bring your professional sales force to the next level with the Four Quadrants of Want More

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Words: 4,070
Language: English
ISBN: 9781466008144
About Robert Casper, Jr

Robert Casper is an accomplished, results-driven professional offering progressive background in organizational development and leadership capacities; exploring operations and human resources management opportunities for Fortune 500 caliber corporations. He is a charismatic and passionate leader drawing on a proven record record of uncompromising integrity, results, and loyalty.

B.S. Computer Science - U.S. Naval Academy, 1993
M.S. Strategy and Planning - National Defense University, 2006

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