The Simplicity of Visual Merchandizing

Visual Merchandising is the activity and profession of developing floor plans, fixtures and displays in order to maximise sales, of both goods or services. The purpose of such visual merchandising is to attract, engage and encourage the shopper so that they will purchase the displayed items. What is attempted in this book is to give the reader a better understanding of the various concepts of VM. More
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About Hamish Currie

I am the Managing Director of CT139CaterGood (Pty) Ltd [CT139] - We Cater to our clients and customer's needs with Good quality services and products.

CT139 was established in 1997 and has supplied strategic direction and support to many local and international Retailer, Wholesalers, Distributors, Manufacturers, and IT Companies. The majority of our focus is on providing strategic consulting services to our clients, but we are extremely well versed in rolling up our sleeves and doing what is necessary to get the required results.
CTL uses a business approach to Consulting and Training and focuses on business issues and opportunities associated with driving consumer demand and satisfaction by presenting information in a form that supports key activities, such as category management, retail management, field marketing / merchandizing, supply chain management, model stocks, assortment planning, forecasts, and general business management, including business reviews.

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