What Is Web Analytics and How to Get Started

What Is Web Analytics and How to Get Started offers a simple, easy to follow process that demonstrates, step by step how to get started, gather and organize needed data and effectively measure and analyze results. It will guide you through the entire process and explain how each individual action interconnects to form the basis of an ongoing site optimization strategy. More

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About John Cassidy, Jr

John Cassidy is a seasoned industry professional with over thirteen years of digital experience in web analytics, marketing strategy, web site management, product development and sales. He has been employed in a variety of online marketing and analytics positions with some of the most well-known web brands in the world including AOL, Mapquest, Netzero, Citysearch.com, Games.com, AIM, Shopping.com and Patch. John's project, campaign and analytics work has encompassed a full range of organizations from the Fortune 50 to hyperlocal businesses. He has also served as a digital consultant assisting small and medium sized organizations with the development and implementation of their web analytics and other digital marketing processes.

John has a Bachelors degree in accounting from Michigan State University and a MBA in marketing and information systems from Wayne State University. John also has experience as a Certified Public Accountant and is a certified JONAH with expertise in the Theory of Constraints and its various aspects. He draws upon an extensive range of digital marketing and client consultation experience and is an expert in developing and implementing processes that are both efficient and effective. John advocates the belief that anyone can successfully enter the web analytics world given a simple, straightforward place to begin. He also recognizes the importance of solid quantitative and qualitative data analysis in support of key business decisions.

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