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Deeply dedicated to making marketing - customer focused; selling - about meeting customer needs; strategy - about delivering value; and leadership - about inspiring people.
For more than twenty-five years, Certified Business Communicator P. Griffith (Griff) Lindell has served as a senior level marketing strategist and a leader to established, reorganizing, and emerging companies.
on Oct. 04, 2010 :
This was very helpful in thinking about how to position and message. I wish I had learned about this years ago and recommend the book to anyone who needs to find ways to better tell their business or product story.
(reviewed 23 days after purchase)