Pete Comley is as an author with an inquiring mind. He is not one to blindly accept the orthodoxy and conventional wisdom. Instead, he forms his opinions by painstakingly re-evaluating the facts – and sometimes coming to different conclusions.
He has a Psychology degree and is a market researcher. He is well known in that industry as an innovator . He founded the first UK online market research agency in 1998.
He now works part time and splits his time between writing, speaking engagements and helping run the local allotment association.
Joe Da Silva
on Oct. 31, 2012 :
This book is well written and also seems well researched too (by evidence of a lot of footnotes pointing to other information you can follow-up on).
I was rather fascinated by several of the plain English examples like "Survivorship" and "What Goes Up Does Not Necessarily Come Down".
I could see how similar in which several of the example situations would fit for myself and other people I know.
This book is one of those must-read type of books worth reading and recommending.
(review of free book)