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Darren How has embarked on a marketing and PR career spanning over 12 years, taking him from Singapore to Hong Kong to China through the depths of journalism, advertising and corporate communications.
He spent the first three years of his career as a copywriter, rounding off with OgilvyOne Worldwide. Then, he joined Jebsen & Jessen (SEA) to head the Corporate Communications Department and play a key role in the vast region-wide adoption of the conglomerate’s branding programmes.
In 2008, he was transferred to Jebsen & Co in an expanded Greater China role, and moved to Shanghai in support of the rapid expansion of the Group’s mainland business.
He steals time to write during business trips around Asia.