How to be an advertising genius. The big book of advertising clichés

How to be an Advertising Genius is either the definitive ‘how to’ or ‘what not to do’ guide to advertising. It’s also the first definitive list of advertisings biggest clichés.

It’s a ‘must read’ for adverting, marketing and media people, those that want to be and cynical consumers everywhere. More

Available ebook formats: epub mobi pdf rtf lrf pdb txt html

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About Ravi Prasad

Ravi is a strategist and a former Strategist and Planner for agencies including Clemmenger BBDO and Sapient Nitro. He has also held senior positions at agencies including Euro RSCG, FCB, Leo Burnett, John Singleton Advertising and Wunderman Cato Johnston.

He has worked for clients including Sony, Dell, Intel, Gatorade, Mercedes Benz, Tourism Australia, the Northern Territory Tourist Commission, IBM, Acer Computer, Air New Zealand, Sony, HSBC, the Commonwealth Bank and Nike.

Over the years his work has won or been finalist in many major national and international advertising awards, these include ADMA in Australia, the Asia Pacific Advertising Festival and the LACP in Los Angeles.

In addition to his work for agencies as a strategist, strategy planner and creative he has also held the positions of Lecturer in Advertising Design and Lecturer in Advertising Studies. He has also worked directly with corporate clients in brand strategy, communications strategy, digital strategy and was the recipient of the Elizabeth Hastings Memorial Award at the 2004 UTS Human Rights Awards.
He’s also the founder of and a co founder of

You can contact Ravi at: or follow him on twitter @myintuiton

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