The "Wise Guys" Copywriting Handbook - How to Create Marketing Messages and Offers They Just Can't Refuse

Your simple, down to earth blueprint for writing irresistible copy. Includes no-nonsense explanations, worksheets and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. Authored by the "guru's" secret weapon, (A. Policci) direct response copywriter, strategist & CEO of Absolutely Brilliant Concepts, Inc. More

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About Anthony Policci

Blunt, Bold, Bright…Even Nice!

That’s how clients refer to the CEO of Absolutely Brilliant Concepts Marketing and Consulting Inc. (ABC M&C), marketing aficionado Tony Policci.

Prior to founding ABC M&C, Policci served as a consultant to over 3500 clients. He created and co-created strategies with his clients, helped them execute targeted marketing plans, wrote and critiqued thousands of ads, sales letters, scripts etc.

Policci has been published in dozens of trade magazines, his ads have ran in Entrepreneur Magazine and he is the author of two self-published marketing books. “The response doubler. A guide to creating a killer yellow-page or print ads” and “A Wise-Guys Copywriting Rule Book”.

He also wrote “Hiding in Plain Sight” – How to Protect Your Assets from the IRS, Lawyers and Other Thieves” and you’ll find a full chapter on copywriting in “The 10-Minute Marketer’s Secret Formula” by Tom Feltenstein and Entrepreneur Press.

Policci specializes in providing unique, unconventional, and extremely effective approaches to his clients marketing challenges. His strategies have produced as much as a 2000% increase in response to promotions and sales. He’s a straightforward guy, who doesn't believe in telling you what you want to hear it's more important to tell you what will be beneficial.

Curiously, Tony was also very successful using outrageous marketing techniques to secure work as a professional actor until 1995. His experience on stage, TV and in film has taught him about getting inside the "shoes of another" and being able to connect in a very real way.

“Two things you can expect from Tony Policci- he’ll make you smile and he won't B.S. you!” -Ken Kerr Former Marketing Director Disney Epcot

Tony’s company site can be found at and his educational do-it-yourself information for creating "killer ad copy,” on a sister web site

For fast friendly answers to your marketing and copywriting questions, you can contact Tony directly at 480-809-2992 or by e-mail

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