Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Five Pennies is "THE FIELD MANUAL" for Building and Growing a Franchise Brand With the Right Mindset and Tools!

This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand!

Featuring Examples of 20 "Best of Class" Franchise Brands to Learn From - and 10 "Mega-Wreck" Stories to Avoid! More

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About Lonnie Helgerson

Lonnie Helgerson, CFE
Franchise Shark, C-Level Executive, Author, and Speaker

Best selling author of "The Field Manual" for successful franchising - Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits!

Lonnie has over 30 years in the franchise industry working with companies such as Super 8 Motels, Ident-A-Kid, and others. Recognized as the pioneer in the mobile computer and technology service franchise sector, Lonnie was the founder of Computer Doctor the first franchise in its sector, and two other technology franchise chains.

He is a frequent keynote speaker and facilitator for the International Franchise Association, Franchisor Association of Florida and many other various franchise and business conferences.

He is a three time graduate of the MBA program for Franchise Management at the Institute of Franchise Management graduate school, University of St. Thomas, Minneapolis, MN . In 2002, he became a designated CFE (Certified Franchise Executive).

Throughout his career, Lonnie has been featured or written about in many books, magazines, newspapers, TV and radio including USA Today, Wall Street Journal, Entrepreneur Magazine, CNBC Squawk Box, Your World with Neil Cavuto and Paul Harvey.

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