12 Strategies for Search Engine Optimization

Rated 4.75/5 based on 4 reviews
Learn how to get your website to the top of the search engine listings in twelve easy steps. Learn about Local Search Engine Listings, why title tags matter, how to not confuse search engines with graphics and flash, and how sitemaps are like baby food for Google. Learn what matters for Keyword Density, as well as advanced techniques like reverse archeology and personalized search results.
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About Jeff Finkelstein

Jeff Finkelstein is the founder of Boulder-based, Customer Paradigm, an interactive marketing firm that has helped clients achieve top rankings through search engine optimization and web marketing. Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites and get found. Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm's eLearning Series newsletter.

Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program. Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments.
This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold's best-selling book, God in the Wilderness, in April 2008.

Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.

Finkelstein lives in Boulder, Colorado with his wife and two daughters.

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Review by: Daniel Hardie on Feb. 7, 2013 :
Great book, I've started implementing some of these techniques already and learned a whole bunch more.
(review of free book)
Review by: W. Addison Gast on Aug. 18, 2011 :
Jeff has it wired. I'm late in writing this review but perhaps that is better because I just checked my SEO for two of my sites that I completely revamped after reading his book and---Yes--- it works!. At least in my case. Jeff truly has the interest of his fellow authors at heart because he gives you what has taken him (obviously) some time to learn and put into practice. Definate five star material.
(review of free book)
Review by: Jim Stock on July 19, 2010 :
Really Good Book with lots of Good information. Thanks
(review of free book)
Review by: The Written Wyrd on July 13, 2010 :
This article gave me a compact and concise outline of how search engines work, and how to take advantage of their features. It is clear that the author knows his stuff, and is willing to share it freely. As a Smashwords author concerned with promoting my own works, this is just the sort of thing I need. I strongly recommend it.
(review of free book)
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