UP and to the RIGHT: Strategy and Tactics of Analyst Influence

UP and to the RIGHT is the first book written that describes the Gartner Magic Quadrant and how to influence a vendor's position in this all powerful tool used by IT buyers throughout the world. More

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Words: 39,890
Language: English
ISBN: 9780985460716
About IT-Harvest Press

IT-Harvest Press was formed in July, 2012 to publish important works of non-fiction. The first book to be published, UP and to the RIGHT: Strategy and Tactics of Analyst Influence, is the first book to address the Gartner Magic Quadrant.

From Brian Contos' review: "This is an awesome book for anyone that works directly or indirectly with analysts. Not only does it demystify AR, but it provides a practical framework for embracing AR."

And Anton Chuvakin: "I am an analyst, and I wish every vendor client read this book and followed some of the advice given there. It would reduce pain on both sides of the conversation, as well as make the interactions more valuable for – again! - both sides."

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