On Target with Coach BJ

Delicious plant-based recipes to put you at the top of your game! Make tasty vegan dishes without adding oil. Each of the 90 recipes includes nutrition facts. Coach BJ's recipes are made with the home cook in mind, using plant-based ingredients. That is, whole foods - grain, vegetables, fruits, beans, legumes, nuts and seeds. Back to the earth, back to basics. Use food for fuel. More

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About BJ Reed

I completed and have sustained a healthy whole food, plant-based lifestyle since the community Mercersburg, PA Engine 2 challenge held in 2010. As a plant-based cook, I earned a position as a finalist the last three years that Pennsylvania held their Vegetable Cook-Off competitions. For over seven years I have shared my experiences, knowledge and skills as a health food coach and presenter for our local healthy eating adventures as well as coaching individuals to live a healthy lifestyle. I prepare my food and take my own food photography.

I began my formal education as a physical education and health major. I received a BA from Franklin and Marshall College, Lancaster, PA and an MBA from Shippensburg University. To satisfy my creative artistic right brain, I earned my Diploma from London’s City and Guilds in Patchwork and Quilting. I continue to take courses and workshops to hone my photography skills.

As an entrepreneur I set up an e-commerce business Piecemaking LLC over 17 years ago. I work as a studio artist and have designed award winning contemporary quilts. Before becoming a studio artist, I taught college and worked in the corporate world as a multimedia developer. You can find me cooking in my kitchen or in the studio quilting or taking food photos or writing cook books.

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