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For Blue Cow Creative’s president Shaun Whynacht, knowledge is power. He must know how things work. It’s an approach that has made him a leader in social media consulting; a great fit with his other specialties: creative design and video production. The small-town boy from Lunenburg, NS has travelled across the country and back and now believes he’s found the perfect balance of urban drive and East-Coast life style, a combination he is convinced will translate into allowing him to educate and engage clients toward achieving their goals. “When properly presented they see the big picture,” says the Coldbrook, NS based entrepreneur who is one of just ten recipients of ACOA’s High Flyer program. Educate, engage, and excel: that’s the Blue Cow philosophy that, married with a high level of personal service, has gained the company a place in the fabric of the Nova Scotia business community.