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About the Authors
Tony Ponzo along with Mike Celeste are entrepreneurs who, between them, have created a number of successful companies which encompassed the medical claims processing business, program development for pharmacy management systems, and information technology for research purposes in a number of fields including stock investing. Mike & Tony, with over 65 years combined stock trading experience, along with Tony's wife Pat Ponzo, and Mike's son Tony Celeste, formed a partnership in early 1997 for the purpose of testing and expanding on winning stock strategies. The first strategy was based on stock splits. Mike and his son, for several years, had been studying the characteristics of stocks that split. The partners continued this study by developing software to analyze splits and to answer two questions they had:
Do the majority of stocks that split increase significantly in price within a short time period surrounding the stock split date?
Is there some common denominator as to when these stocks increase in price?
The analysis showed overwhelmingly that stock splits do indeed increase in price during specific times. From their analysis, a stock split system was created that is unlike any other system on the market. They then launched the website SplitMaster.com in 1999 that rapidly became a leading stock split strategy on the Internet. SplitMaster.com grew to over 6,000 members that either followed the strategies and/or read their weekly newsletter.
In 2007, new strategies and studies were added based on Day and Swing trading using options. The partners employed their years of knowledge of options to develop several option trading strategies to optimize the odds of profitability. These option strategies came just in the nick of time to combat the Great Recession. The number of companies splitting their stock basically disappeared for obvious reasons. But members who switched to the option strategies were rewarded, as the strategies posted triple digit profits every year!
Although SplitMaster was a successful service, after 12 years, the partners have decided to retire that service and concentrate on the educational aspects of trading and making their own personal trades. However, as of the date of this writing, the site and its past results are still on line at http://www.splitmaster.com