The Richest Man in Persia

Rated 5.00/5 based on 4 reviews
This is a rags-to-riches story with a simple formula for success: Its 11 Codes of Riches plus Integrity equals Abundance plus Personal Success plus Peace of Mind. More
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About Brian Morgan

Brian Morgan is a former business leader, and a national award-winning journalist, editor, publisher and author. He lives with his wife, Judy, and grandson, Thomas, on the Central Coast of New South Wales, Australia, after living most of their lifetime in Sydney.

He has always declared his family to be his first and foremost interest, and has two children (with partners) and five grandchildren.

Brian received a private school education through high school before a range of tertiary studies. He has served as a teacher at TAFE colleges, teaching writing, publishing and related subjects. He has also been a small business seminar leader, and conducted workshops for and lectured to groups like the Fellowship of Australian Writers.

Brian was the founder of a number of businesses and institutions set up for charitable, educational and business purposes. He has had several successful careers, and has now embarked on another, as co-founder and Director of the PiPS Institute (Professional Independent Publishing Standards), established in 2015.

His first career was in business, where he chalked up a number of major achievements in national and multi-national companies. For example, he worked government ministers and industry leaders to initiate reform and restructure of the credit union movement in Australia, and helped a major multi-national business restructure its operations and take over a company that was bigger than itself.

As an employee or as a consultant, he has experience in many industries, including insurance, finance and banking, manufacturing, distribution, computer industry, printing, publishing, pastoral interests, advertising and marketing, service industries and the retail sector. He has considerable experience and expertise in event organisation and management.

His particular interest, however, has been small business and he set up a number of ventures over the years for himself and others. He founded businesses in many areas, including printing, publishing, event organization, marketing and consulting.

He also founded the Australian Institute for the Self-Employed to educate and train the self-employed and small business people through his writings. He wrote a Small Business Course that was studied by many business people around Australia.

However, writing was his first love and he gave up that successful career in business to learn the writing craft through journalism. His rise was rapid. He worked as journalist, sub-editor, editor, editor-in-chief, managing editor and general manager on a range of mastheads in the Fairfax and Courier newspaper groups, winning numerous state and national awards in the process.

He also worked as CEO and publisher on one regional and five national magazines and has served as contributing editor on an Australian literary journal. Three of his five magazines were national business magazines in Australia.

His writing has been highly acclaimed and translated for Vietnamese, Chinese and Japanese audiences. He wrote a paper for the Australian Press Council Prize based on his experiences in journalism.

A literary agent in Chicago, Jane Jordan Browne, managed to present only one of Brian’s projects, The Legend of the Christmas Prayer, to publishers before her sad and untimely death. The Legend became a sell-out best-seller in America and Great Britain and was translated into Japanese, where it was also successful.

Despite this success, Brian has turned away from traditional publishing in favour of independent publishing and now has a range of books available on Smashwords and in other online stores.

Brian Morgan has also served his local community and business in a range of capacities, and past affiliations include: Associate of Australian Society of Accountants; Member of Institute of Affiliate Accountants; Member Accountants’ Professional Information Panel; Member Australian Institute of Management; Founder Australian Institute for the Self-Employed; Member Media and Entertainment and Arts Alliance and House Committee Chairman; Patron and life member of community organizations.

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Reviews of The Richest Man in Persia by Brian Morgan

Marc Kneepkens reviewed on Oct. 28, 2012

I wish I had read this book many years ago when I started out on my own journey, fresh from school and ready to take on the world. This book is a testimony to sound business principles where bringing value is of crucial importance. Brian Morgan has presented timeless ideas in a beautiful story full of great images and examples. He has made it very clear what is important in business and in life by giving codes that can be applied anywhere and in anyone's life. His 'codes of riches' can be applied to become wealthy, not only in business, but also in life. And far from being just general ideas, he describes them with many examples and in very practical ways.
If you are not too sure what your next step is in life, if you are at a crossroads, if you want to become wealthy, or if you want as much wisdom up front as possible, and avoid the path of mistakes, this book can be your compass. Read and reread it.
This book is highly recommended for young people, business people, and everyone looking for a 'rich' and full life. The wisdom in these words is indeed priceless.
I will recommend it to my children, my friends, my clients, and my business relations.
(reviewed 14 days after purchase)
Fiorella reviewed on Oct. 25, 2012

I came across this book because the author, Brian Morgan, and I both have our websites built on the SBI platform and I liked the concept of his book. It tells a story from the past and then sets out in detail all the principles needed for creating wealth and personal success today.
The whole idea of the book appealed to me. First it tells a story about how a man called Tragoas became the richest man in Persia by following the wise advice of "masters" or mentors. It's a real rags-to-riches story and a great read. It tells how he rose from shame and poverty to become a rich and respected man, before plunging into depression when trusted workers betrayed him and stole his possessions. But he rose again out of defeat to become even richer and more valuable to Persia.
The drama in the book comes when Alexander the Great invades Persia and Tragoas desperately tries to dictate his success principles for future generations. He calls them the 11 Codes of Riches and they are absolutely full of wisdom and practical advice that anyone can use.
As the owner of a web business, I was especially interested in the 7 Business Secrets of the Masters. This is really a collection of the very best small business advice I've seen. It's hard to see, if business is your thing, how you would not succeed brilliantly if you followed this plan.
I recommend The Richest Man in Persia for anyone who is dissatisfied with life, or has lost a job, or just wants something better out of life. It's a book you'll read and then keep for reference whenever you need a boost.
(reviewed 2 days after purchase)
Vivienne Gardner Edwards reviewed on Oct. 24, 2012

I started reading this book yesterday and could hardly wait to finish reading it today. I can only say that this is a brilliant piece of writing and destined to be a classic in business ownership. Even non-business owners will find value in the Codes which he explains clearly and simply. I think this should be required reading in every high school and college.
(reviewed 2 days after purchase)
Don Darkes II reviewed on Oct. 8, 2012

What does a man who has the Tee shirt; a man who has been there and done that and can prove it; do for inspiration? He looks to the wisdom of the ancients and applies their hard earned and learned lessons to the present. Before you buy and read and learn and gain inspiration from this book, read the resume of the author, an accomplished business and thought leader, a professional writer and an accomplished teacher, who clearly has applied the principles he has used to drive his own successful careers and his own life. Then open the pages and be transported back to ancient Mesopotamia as he eloquently illustrates how and why some things and some values, like those in the greatest Book of them all, never vary. Perhaps you, like me, will read it for the first time in one sitting before you return to it again and again. This book shall remain, with its many bookmarks and dog eared pages upon my eBook shelf.
(reviewed 2 days after purchase)

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