The Battle To Get Traffic To Your Website
This book is written by a business owner and uses language that can be understood by anyone with moderate IT skills. All the necessary research can be done from their desk on a PC with an internet connection. It allows them to analyse their own website, come up with relevant keywords and then badger and cajole their webmasters into putting many of these ideas here into practice. More
This book is different from all the other SEO books out there, because it is written by a small business owner for other small business owners.
For many organisations that provide services or products on-line, having a good position in search results is crucial. Their very survival depends on being found on the internet by potential customers.
There are thousands of organisations offering “Search Engine Optimisation” (SEO) services promising to get their customers to the first page on Google. There is also a paid advertisement service called Google Adwords that allow participants to appear on the first page.
For small businesses that depend on the internet for new business, understanding the techniques of optimising website content to appear at the top of search results is an essential skill. The various chapters of this book take the reader through this process step by step and prepare them to cross swords with their competitors.