Through Supplier and Consumer Eyes

‘Rose colored glasses’ is the expression used to describe someone who sees things from an optimistic or ‘rosy’ colored viewpoint. The book analyzes two diametrically opposed viewpoints of the world through the eyes of both a ‘Supplier’ and a ‘Consumer.’ The author created and developed these communication tools that helped change his life. More

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About Zalman Puchkoff

I grew up in Brooklyn, NY and entered a family business and worked in it for over 55 years before I retired. I'm a businessman, a software designer, a professional magician, and an after-school tutor.

I always liked to teach and found myself as an after-school tutor for the board of education in Manhattan where I then lived. My wife Janet and I moved to Salem, SC and I again found myself teaching 3rd graders how to read as a volunteer in the Blue Ridge elementary school in Seneca.

My first book published for Smashwords, Decisions 1.1 deals with people’s expectations about themselves, their desires, and belief systems, and how their brain works to protect itself, rather than to help its user. I like sharing what I learned over the years to help people make decisions that work for them and improve their daily life.

Over the years I've been able to internalize the tools of my own trade and wish to share them with you so that when you are confronted with obstacles or forks in the road, you'll know which communication tools to use to move ahead and reach your goals.

I have other books on the drawing board that will soon be available such as; Through Supplier and Consumer Eyes – your view determines your life; How to Find a Keeper – Reasons or results, what’s it going to be?; Break That Habit!; Yes You Can!
I welcome receiving your comments, testimonials, and criticisms after you have read my books.

I am also available for consulting services on the subjects discussed in my book. If you need a lecturer for your group or for consultation on personal and business issues, please contact me at

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