An essential guide for businesses and professionals who want to use bloggers as an effective marketing platform. More
It is no secret that blogs have changed the media landscape over the past decade, and there are no indications of this slowing any time soon. Whatever your age, interests or expertise there is a blog out there that will be right up your alley, and whether you are an avid blog reader or have never stepped foot on a blog landing page, you can’t deny that they are now an integral part of the media landscape. If you can acknowledge that, then you will know just how important it is to consider including bloggers in your marketing plans and media campaigns.
This eBook is purposely designed for those who work with or in a market looking to use blogs to get a desired message out to an audience. This includes public relations professionals, marketers, advertising agencies, brand managers, retailers, wholesalers, importers, and company owners. It will guide you through the murky waters of the overpopulated blogging markets. It will help you determine which bloggers are right for your brand, how to work with them and how to avoid bad outcomes. It will give you the tools and guidance you need to make blogs a successful marketing platform for your products or services, and it will do it without any buzzwords or marketing jargon.
This eBook is not going to focus on any particular blogging niche as most learning can be applied to any industry. The world of new media can be scary, but it doesn’t have to be. This eBook will help you overcome those fears and hesitations.
Authored by new media consultant Kimberly Nissen, one of Australia’s leading bloggers and creator of ThePlasticDiaries.com, you will be guided through what you need to know to work with bloggers successfully.