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Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.
on Dec. 28, 2010 :
I really appreciated reading The Dynamic Managers Guide to Marketing and Advertising: How to Grow sales and Boost Your Profits. As a photographer who is serious about growing my business, I have read a few different books devoted to the subject, as well as having spent a lot of time talking to marketers and doing my own research on the internet. What sticks out in my mind about this particular book is that not only does it have a refreshingly honest approach in breaking down the steps one should take, but there aren't a lot of vague buzzwords and cutesy false-feeling over-enthusiasm that is so prevalent in the marketing styles that I have encountered. The Dynamic Managers Guide to Marketing and Advertising: How to Grow sales and Boost Your Profits covers no nonsense articles about how other businesses have succeeded and grown, how to set your product apart from the competition, how to figure out pricing your product, as well as extremely helpful ideas to use for your own advertising and marketing campaigns.
(reviewed within a month of purchase)