Powershift Marketing: Special Edition - Shift Your Nonprofit Marketing Into High Gear

Rated 5.00/5 based on 1 reviews
Created for nonprofits, a successful marketing coach and developer of America's first frequent flyer program reveals more than 100 proven tips on how to gain real marketing power in a constantly changing world. More

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Words: 49,450
Language: English
ISBN: 9781301232956
About Mark Dennett

Author, founding partner of an ad agency, college instructor, small business entrepreneur, an award-winning writer/producer, and developer of America’s first frequent flyer program, Mark Dennett’s diverse background makes him uniquely qualified to be a marketing coach and speaker.

Founded in 1997 with offices in Ashland and Bend, his firm the Dennett Consulting Group provides marketing consulting and research services to various clients. Mark is also author of POWERSHIFT MARKETING - 101 Ways to Shift Your Company Into High Gear. He conducts business workshops on dealing with change, marketing, and creating customers for life using the principles of his popular book, which is available online: www.powershiftmarketingbook.com

Before starting his own firm, Mark was a founding partner in one of Oregon’s most respected regional advertising agency, Laurel Communications. (Medford, Oregon). In addition to being an award-winning broadcast writer/producer/director of more than 300 commercials, he helped some of Oregon’s leading firms maximize their marketing potential. In 1997 he sold his interest in Laurel to launch his own professional speaking and consulting practice.

Prior to relocating to Oregon in 1985, Mark spent 15-years in the airline industry with Western Airlines (a major U.S. carrier that merged with Delta Air Lines in 1987). As Western's senior advertising and sales promotion executive, he directed a $25 million annual marketing budget, pioneered the development of private-public marketing partnerships and launched the industry's first frequent flyer program (June, 1980). Mark is an acknowledged expert in loyalty marketing and co-op advertising programs.

His diverse background also includes teaching at Southern Oregon University and co-ownership of a popular restaurant and inn in Jacksonville, Oregon (the McCully House Inn), and co-founder of Oregon Retirement.Info - an online guide to retirement living.

Earlier in his career, Mark served as Director of Public Relations for the California Credit Union League, the largest state credit union association in America. He also saw duty in Vietnam as a US Navy Public Affairs Officer aboard the Navy's only nuclear cruiser, the USS Long Beach. Mark is a graduate of the University of Oregon.


Review by: Darlene Southworth on Sep. 22, 2013 :
Marketing for the novice
With market strategies designed for small non-profits that do not have a marketing director, PowerShift Marketing provides a condensed overview. From there, Mark Dennett encourages small steps that one can take every day to improve marketing.
His suggestions for presentations reminded me that the point of a presentation is not the presentation but the goals of the organization.
(reviewed the day of purchase)

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