How to Fail in the Music Business: Or Succeed If You'd Rather
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An industry insider with decades of experience tells how to avoid the pitfalls that send almost all of music industry newcomers running back home. "How to Fail" is loaded with practical advice, along with soulful insights to the heart of the business. More
Every year thousands of talented people take the leap of faith into the music business. What makes some of them millionaires, while some go down in flames? Hit maker Joe Johnston shares his decades of experience on how to succeed and how to fail. It's part practical advice about the softer side, the psychology, and the emotional roller coaster of the business. The how-to of relating to peers, decision-makers, and newcomers. And how to maintain a positive, healthy life in the face of an unforgiving and difficult career. As Johnston points out, it's almost always a matter of choice: do the things that lead to failure or do the things that lead to success.
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