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'Get Your Business Noticed - 100 Digital Marketing Essentials' is the new ebook from Colin Kelly.
Released on Monday 3 June, with foreword by television presenter Jenni Falconer, it is a practical, easy to follow, jargon free guide to help small business owners get results from social networks such as Twitter, Facebook, Linkedin, Pinterest and Google+.
For the last 3 years, Colin has delivered some of Scotland's highest rated social media training courses throughout the public and private sectors. He has sat in the boardrooms with senior teams at large, highly profitable companies. He has helped new start ups find the right audience and connect with the people they hope will buy their product or service.
Colin has a 16 year background in journalism and is best known for his work as Gadget and Technology presenter on STV's 'The Hour' and his time as host of 'Morning Briefing' on BBC Radio Scotland.
Earlier in his career, at Real Radio, he presented the 'Sunday Business Hour' which saw him interview some of Scotland's most successful business owners including Sir Tom Farmer, Michelle Mone and Charan Gill.
As anyone would, Colin learned a huge amount from the time he spent with these people. This, combined with the skills and experience he's gained more recently, gives this book an edge over others in the market.
Colin writes in a direct, easy to follow style. He knows social networks can be confusing and that you have a limited amount of time to spend on them. Above all, he believes social networks can be a force for good and that they represent a powerful opportunity to get your business noticed for the right reasons and at minimal cost.