Emerging Baby Boomer Trends: Maturialism (Mature Materialism) and SKI-ing (Spending the Kids’ Inheritance)

This ebook looks at the underlying factors driving these emerging consumer trends, and how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of
consumerism they have become accustomed to into retirement.
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About Chris Maloney

Chris Maloney is an award-winning strategic marketer who has excelled in senior positions at iconic brands including Commonwealth Bank, HSBC and McWilliam's Wines. He currently holds the role of Regional Head of E-Business Development for Moët Hennessy Asia Pacific based in Hong Kong.

Chris holds a Masters of Business in International Marketing from University of Technology, Sydney and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.

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