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I am the owner of one of the country's oldest and most successful Exclusive Buyer Agencies, HelpUBuy America, located in Dallas, Texas. For 18 years, I have been advocating for homebuyers who have been used and abused by real estate agents and mortgage companies. We saw the effects of such abuse in the great real estate market crash of 2007.
I've never really like real estate agents, although I have been a licensed broker in the state of Texas since 1995. I hate the tacky glamour shots that are posted on yard signs and business cards. I don't like the over zealous self-promotion, and meaningless credentials, and think it's tacky to advertise your success in dollars sold.
In opposition to an industry I find distasteful, I made my feelings known when I started using pictures of monkeys on my business cards rather than pictures of me. I didn't make a lot of friends in the industry when my slogan became, "Don't Let Them Make a Monkey Out of You!" but I don't care. The monkeys make my point, which is that in an industry where financial traps are being set for the buyer, education is paramount. My book "Buying a Home: Don't Let Them Make a Monkey Out of You!" is another platform for me to spread my message.
Don't let them make a monkey out of you!