TV Advertising for Small Business

The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sales? Before you sign on the dotted line find out more about ratings, TV ad costs, how to use classic TV ad techniques, types of TV spots, TV production and how to buy TV advertising like a pro.

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About Scott Walker

Equally experienced with small budgets and large campaigns, Scott Walker focuses on promotions for small businesses. Blending social media with traditional marketing, he helps small businesses reach customers who are looking for their products and services. Walker founded Due North Marketing Communications Inc. in 2004, returning to the private sector after nearly a decade of public service, including directing a $10 million annual health marketing program for the State of Michigan. Previously Walker enjoyed a career in broadcasting and instructed at the university level as an adjunct professor in broadcast news and marketing communications.


Review by: Christine Stalsonburg on Dec. 28, 2010 : (no rating)
I have done TV advertising in the recent past and wish that I had the material in this book prior to making my decisions. I think I made every rookie mistake in the book when I purchased my ad space. There are so many things to consider before purchasing TV ad space. I would highly recommend Scott's book TV Advertising For Small Business before you venture into the world of TV advertising. It will be WELL WORTH the investment. The TV Ad sales reps sure don't tell you any of this valuable information. Thank you Scott for this very valuable tool. I will be sure to hire a professional ad buyer before I do any more TV advertising.
(reviewed 20 days after purchase)
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