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When Joanna and her business partner sold their £4m turnover company they went around the sales cycle a total of five times, had ten potential buyers at different times, had four indicative price offers which the highest price was five times more than the lowest price. They even had a deal killed one week before completion day! On the sixth attempt the business sold for millions.
Inspired by her personal experience of the business sale process as a business owner seller she has both written her first ebook on the subject and, with a new partner, launched a complementary website www.SellYourBusiness.biz, from which the book is sold, where both strategic and practical advice keeps the emphasis firmly on maximising the enrichment of the shareholders.
Attempting to sell a UK business six times taught Joanna a variety of invaluable, but very expensive, lessons. By the final sale, Joanna learned every technique imaginable on how to maximise profits and sell quickly. Avoid frustration, save money and enjoy a smoother business sale journey by discovering the wisdom, techniques and tips offered in her ebook.
In regular demand as an interim CEO to effect change and impose structure in small growing businesses Joanna's portfolio career more than ever combines her love of technology and business with her skills, as a qualified sports coach, of catalysing successful teamwork.