Boomer Down: From Fast Lane to Crashed Lane

Rated 5.00/5 based on 2 reviews
Quintessential Boomer Steve Meltzer was living the limo-licious life of a Mad Men-style ad executive in Hong Kong. Great money, eye-popping travel, blue-chip clients. Teak-paneled suites, top-shelf martinis and speaking gigs all over Asia. When his firm died, he returned, jobless but hopeful, to the US--and crashed. Here is his witty, brutally honest, before-during-after story (some heard on NPR). More

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About Steven M. Meltzer

Steve is a multifaceted communicator with extensive US and international experience guiding and creating compelling messaging in all media. His recent client engagements range from marketing communications campaigns for Fortune 100 companies to editorial and creative consultation for major World Bank, USAID, UNDP and other development initiatives.

Throughout the 1990s, Steve held Regional Creative Director positions in Hong Kong and Australia with Rapp Collins, J. Walter Thompson and Leo Burnett, and was a driving force in launching integrated and interactive marketing practices throughout the agencies’ Asia-Pacific networks.

In 2000, he was recruited to help launch the Greater China headquarters of the $2.5 billion professional services firm, marchFIRST (sic), as Vice President, Brand Building Partner, where he managed teams responsible for branding, integrated media support, marketing strategy and all user experience elements for complex transactional web sites for clients, including the People‘s Republic of China Ministry of Rail, United Broadcasting Company (Thailand), Dentsu Communications (Tokyo), eNETVision (Hong Kong), and Morgan Stanley Asia.

Working independently in the US after returning from Asia in 2001, Steve's client engagements have included The Center for American Progress (research for and formulation of new brand platform); MAP International (branding and online content for provider of financial services to off-grid rural communities in Africa); the American Nurses Association (synthesis of two-day roundtable discussion on economics of nursing); OHSA (Practice Framework for Occupational Therapy); Centers for Disease Control (various editorial); Boscobel Communications (white papers "Stakeholder Communications in Merger & Acquisition Environments" "Building a Reporter-Friendly Web Site"); Management Systems International (Government of Iraq Five-Year Development Plan); White and Partners (communications strategy for Military OneSource, Dept. of Defense unified family services provider) and scores more.

Steve lives in downtown Washington, DC. with his partner, Mary Ellen (Mellen) and makes a beloved North Carolina-style barbecue.

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Review by: eliznorment on May 17, 2014 :
I loved this book. Besides being a complete page-turner, it is beautifully written, off-the-charts intelligent, and witty as hell. Steve's saga is captivating, and he tells it in an original style that is heartbreaking and hilarious in turn. It is a compelling look at what we value, what we take for granted, how we define ourselves, how we cope with transformative change in our lives. A true allegory for the twenty-first century, for Boomers as well as the rest of the human population.
(reviewed 15 days after purchase)
Review by: Paula Hantman on Sep. 16, 2013 :
A superbly written, gripping book to which any Boomer can relate.
(reviewed 5 days after purchase)
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