Bridging the Business Culture Gap with Asia

This book intended for Western managers working for, or with, Asian companies. The primary goal is to prepare the Western manager to create an effective business relationship through a greater understanding of Asian business culture and communications.

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About Don Feeney

Results oriented Marketing Executive with broad technical background in electronic industry to recognize winning products and develop effective strategies to market them. Proven track record in successful new product introduction.

Well developed understanding of Asian manufacturers and successful methods to bridge communication with Western business.

Strong leadership skills in new business development, business planning, strategic account management, and personnel development. Thorough understanding of financial issues.

Unique understanding of manufacturing issues from direct line management experience in semiconductor industry.

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