Incognito Influence: Apply the new science of persuasion to your writing at work

In his million-copy bestseller, ‘Influence: The Psychology of Persuasion,’ Dr Robert Cialdini describes six powerful insights into human psychology:
1. Liking
2. Scarcity
3. Social Proof
4. Authority
5. Reciprocity
6. Commitment & Consistency

This eBook explains how to apply these principles to your writing to get your way more often at work. More

Available ebook formats: epub mobi pdf rtf lrf pdb txt html

First 30% Sample: epub mobi (Kindle) lrf more Online Reader
About Paul Jones

Paul Jones from Magneto Communications ( is a professional copywriter who trains businesspeople to write professionally and persuasively. He’s been copywriting and training for over a decade. Leading a team of up to six other writers, his client list includes Oracle, News Limited, Clayton Utz, Optus, Fox Studios, IBM, and Kimberly-Clark.

His broad experience as a copywriter, combined with his training background with Qantas and the Australian Institute of Management, make him a knowledgeable, engaging presenter. Your learning experience will be practical, content-rich, relevant to your everyday writing challenges, and entertaining!

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