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Franco Tremain is aware of what it takes to run a company from an ethical point of view. His main concern is that there are quite a number of individuals that neglect to maintain the ethical practices within their company in a bid to make a bigger profit. What he has found is that these companies tend to exist only for the short term as they can negatively affect the community around them and employees and will end up having a higher staff turnover than other companies and also have poor customer retention.
As he is a small business owner himself, he made the decision to put together a book to act as a guide for those with businesses like himself who want to ensure that they are ethically sound. It can be a challenge to maintain ethical practices but with everyone making the effort it can be done and the company, employees and community will benefit in the long run.