Hire Yourself, the Startup Alternative

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Possibly the best available entrepreneurial guide for the man or woman who wants to start their own business, and doesn't know where to start. Heavy on civilized marketing methods. Covers how to find or create a profitable product; how to position it; and how to create customers, and influence them to buy. More

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About Jack Lander

Jack Lander is an entrepreneur, inventor, and author. In his pre-teen years he washed dishes in a restaurant, swept ups tons of sawdust in a millwork factory, and delivered newspapers. His first entrepreneurial venture, at age 14, was bottling his own brand of lighter fluid during a shortage. Since that time he has started 15 businesses, as well as having had a successful corporate career as an electro-mechanical project engineer, and manufacturing-process engineer.
He has been issued 13 patents on devices as different as a bicycle transmission to replace the derailleur, a probing device for integrated circuits, and laparoscopic surgical instruments. He has three more patents awaiting issue at the time of this writing.
Jack has authored four published books prior to this one, and has been a featured columnist for Inventors’ Digest magazine for the past 16 years. In addition to his writing, he mentors startup entrepreneurs and inventors on a one-on-one basis.

Reviews

Review by: David Lee on Oct. 26, 2013 : star star star star star
Excellent read. This book is filled with useful information and practical advice from someone who has walked the path many times over. I like how Jack gets into the details and terminology of prototyping and manufacturing processes. He does his best to prepare the reader for dealing with manufacturers and companies in the real world by educating the reader on how to talk-the-talk. Jack also offers an array of additional inventing and manufacturing resources so the reader may continue to expand their inventing knowledge base and help to become a success as an inventor.
(reviewed long after purchase)

Review by: Carlos Jimenez on Sep. 19, 2013 : star star star star star
I've been reading Jack Landers articles in Inventor's Digest Magazine for over 15 to 18 years. His insight is great He has a no nonsense approach and is willing to share his many success stories as well as areas where he recommends caution. I particularly like chapter 12 of this book because it makes you think about proceeding cautiously in your Patent searches and Patent claims. Way to Go Jack, this is another home run.!! By the way while reading I took six or so pages of notes that I was later able to use in Market valuation presentations.
(reviewed within a month of purchase)

Review by: mikhail lakhman on Aug. 28, 2013 : star star star star star
GREAT BOOK, GREAT SAVINGS! GREAT MENTOR- BOOK!
JACK LANDER is an accomplished author and inventor-mentor
who has written hundreds of articles for along variety magazines.
His articles have appeared in publications such as inventors didest.
The magazine for idea people. He is a great adviser

Mikhail Lakhman.
(reviewed the day of purchase)

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