Product Launch Case Studies - Engineered Buying Frenzies

Every promotion of Jeff Walker's "Product Launch Formula" course begins a whirlwind of discussion about event-style product launches.

This report dissects the launch of the Apple iPhone 4 and breaks down the Hollywood movie release process. More

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About Andrew Seltz

Andrew Seltz is an author, publisher, and award winning media producer. His work earned him several Communicator Awards for his corporate communications work and a best film honor from the Long Island International Film Festival for an independent feature film he co-produced. He also served as Director of Photography for the film.

Andrew is a graduate of Columbia College in Chicago and has also studied marketing, sales, and persuasion through the work of eminent researchers and practitioners such as Dr. Robert Cialdini, Dr. Dan Ariely, Dr. Kevin Hogan, Zig Ziglar, and Dave Lakhani - among others.

Andrew's persuasion experience is not limited to research and theoretics. He has been running a profitable publishing and marketing business online since 2006 and put his knowledge and skill to the test as a sales professional. In that time, Andrew closed $588,191 in new contracts for home improvement projects over a period of 12 months - during the worst recession in modern history.

Andrew currently lives with his wife and two daughters in Birmingham, Alabama. In addition to his professional work, he is an avid gardener and home improvement junkie!

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