Smart Marketing - An Essential Guide for Smaller Businesses

Critically acclaimed, The National Business Review says, "This book is a must for business owners who know they need to think about their brand but don’t know where to start."

Smart Marketing is an ESSENTIAL GUIDE for all smaller businesses and is based on proven marketing techniques and strategies that deliver results. This book will change the way you think about and practice marketing! More
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About Wayne Attwell

Internationally trained in business management and marketing strategy, Wayne Attwell has held numerous senior marketing, sales and general management positions. He has also been involved in several business start-ups, mergers and acquisitions.

In 2004 he started a specialist brand marketing agency. Boasting a client list that included some of the most successful and recognisable brands in New Zealand, it came to be recognised as a leading integrated marketing agency. In 2013 Wayne established a new marketing business that specialises in presenting interactive marketing workshops for smaller businesses. His professional interest lies in how recent discoveries in cognitive neuroscience can be used to understand and influence the way brands are marketed, thereby improving their bottom-line performance.

Wayne has consulted extensively to start-ups and to many established businesses across a wide range of industries such as software, technology, eCommerce, consumer, pharmaceuticals, local government, non-profit, utilities, infrastructure, education, arts, tourism and travel, manufacturing and agriculture. These organisations range from small privately held companies through to large corporate enterprises. Wayne’s international experience covers New Zealand, North America, Central Europe, Japan, United Kingdom and South Africa.

As a sought-after commentator on brand and marketing strategy by the mainstream media and business press, his views and opinions have been widely published. He is a member of the executive leadership team of the Waikato Digital Industry Forum and is principal marketing consultant to Soda Inc., of New Zealand’s leading business incubators.

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