Investor Guide to the Lowest Cost ETFs

Spring 2014 Edition - updated April 2014
This book is for self-directed investors who want to identify quickly the lowest cost ETFs. The core of this book provides tables that list the lowest cost index ETFs, grouped by asset classes. This book will also help you to understand important issues associated with efficient ETF trading and optimal personal portfolio management. More

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About Lawrence Russell

Lawrence J. Russell is a California Registered Investment Adviser and the developer of the VeriPlan lifetime financial and investment planning software application. His background also includes corporate and start-up business management, long range planning, and investment management. Larry holds a BS from M.I.T. (1975), MA from Brandeis University (1979), and MBA from Stanford University (1982).

Larry's knowledge of personal financial planning and investing has been developed through:
* management of Lawrence Russell and Company, a California Registered Investment Adviser, where Larry develops comprehensive lifetime financial and investment plans exclusively on a direct client-paid fee-only basis
* studying the finance research literature in depth for over a decade to find evidence of which financial planning and investment strategies work and which do not
* design and development of VeriPlan, which is comprehensive financial planning software that supports do-it-yourself development of lifetime financial and retirement plans
* twenty-five years of prior corporate and start-up management experience in the business development, product management, financial planning, corporate development, and investment functions, including seven years with Hewlett-Packard and seven years with Sun Microsystems

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