How to Build a Small Business: Startup

A compilation of several short how-to articles with links to additional resources by a startup expert.
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About Ralph Hershberger

Ralph H. Hershberger is President of Madera Associates, LLC a consulting firm that specializes in alignment of sales, finance, and operations of small businesses. He has held positions in business development, finance, operations, and general management in both the engineered products and construction industries. He has been a key management team member of three startups including Valley Verde Veterinarians, PLLC where he presently serves as Financial Manager.

Prior to founding Madera Associates, he was COO/CFO of The Nielsen Wurster Group of Princeton NJ, an engineering consulting firm that provided dispute resolution, risk management, and management consulting services to the global construction industry.

Ralph Hershberger who served as Executive Vice President and President of the Southern Arizona Chapter 0689 of SCORE from 2011 to 2013.

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