Creating an Online Presence
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The 2016 edition covers the basics of creating and maintaining an online presence for writers. What you need on a website, how to effectively use social media, blogging, how to find readers via social media, what free resources are available to writers, whether it's worth it to pay for online advertising, and how to promote yourself online without using all your valuable writing time. More
The 2016 edition covers the basics of creating and maintaining an online presence for writers. Outlines what you need on a website, as well as whether or not to blog (as well as what to write about if you do) from the beginning steps like choosing your name, setting up a blog, and publicizing a blog, to video-blogging and advanced details like choosing keywords. Discusses how search optimization works and why writers should care about it. Describes each major social networks, its pros and cons as well as its culture, along with third party tools to help effectively manage time spent on them as well as how to tailor content to them. Discusses reader communities on the Internet like GoodReads, LibraryThing, and Shelfari and how authors can use them for promotion. Lists many free online resources available to writers interested in self-promotion. Evaluates whether it's worth it to pay for online advertising and how to best spend a limited advertising budget. Most importantly, this book will tell you how to promote yourself online without using all your valuable writing time.
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