A "must read" for anyone, in any capacity, involved with innovation. Ken takes you through the "real world" perceptions and process of exactly what innovation is, and how it's useful. He then tells you how to communicate your innovation to others in a process and use of words that make the sometimes terribly complicated - seem easy. From the first day I met Ken while lecturing for a course at the MIT "Smart Start" Enterprise Forum, I knew then and there that this guy had the intellect, passion, and experience to take good ideas and make them great! Best of all, he writes as relaxed as he presents. Read this book - and you'll "get it."
Ken, you're a 1,000-watt lightbulb!
(reviewed the day of purchase)