Simple Social Media

Rated 5.00/5 based on 1 reviews
Finally! A social media strategy book for the small business. Here’s a description of the forces driving social media, a description of its vocabulary and tools, quantitative and qualitative ways to measure a campaign’s effectiveness, and simple strategies to help you get started. More

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About Russell Mickler

Russell Mickler, Principal Consultant of Mickler & Associates, Inc., has over 16 years of professional experience leading and managing IT organizations. As a technology consultant, Mickler assists small to mid-range businesses with crafting and executing technology strategy. In addition to earning his Master’s Degree in technology from the University of Oregon, Mickler is a Computer Information Systems Security Professional (CISSP) and a Microsoft Certified Systems Engineer (MCSE).

Mickler teaches graduate and undergraduate technology courses for many universities across the country. Mickler is the co-author of several books concerning Information Technology and Information Security. Simple Books can be found online at

Mickler is also a public speaker on matters concerning social media and technology, and creates all types of media at and his blog, Russell Mickler and Mickler & Associates, Inc. can be found on Facebook, on Twitter at @micklerr, and emailed directly at

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Simple Social Media Book Trailer
In his new book, Simple Social Media, Russell Mickler explores how small business can use social media for real competitive advantage. This isn't about the tools - Twitter, Facebook, Plurk, Linked-In - it's about turning clicks into dollars. That's what real business people want to know, and that's what this book is about.


Review by: Derek-Lee Fridley on July 15, 2011 :
With all the hype these days about social media, it's hard to separate the truths from the myths. If you are in business, if you own or plan to start a business, then you no doubt have questions about what it can do for you. Russell has avoided the all too typical geek speak, and explains things in a clear and well researched book. He answers the questions we all have: "What's in it for me? Why should I use it? What is the return on my investment?"

Russell goes on to explain the various tools available, what they do and how they work. He even provides a template to build your own program and plan, then shows basic examples on how to use it. He hasn't missed the most critical component of social media and that's the relationships we can build and develop to support our business efforts. Simple Social Media is a must read if you want to understand what social media can do for you and how to get started properly.
(reviewed 4 months after purchase)

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