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Tom Barnes is a career marketer specializing in media planning strategy and content development. He is a pioneer in the field of quantitative marketing analytics and marketing ROI analysis.
Starting his career as a radio programming consultant in 1987, his clients included over 40 radio stations nationwide, including properties in all top ten markets.
As his career progressed, Mr. Barnes added software companies (including Microsoft where he did user research and content development), Public Relation firms (including Fleishman-Hillard where he developed digital content strategies for Fortune 50 clients), marketing research firms, consumer products (including Newell Rubbermaid where he helped develop crisis management planning), Telecom Companies (including AT&T and Time Warner, where he designed go-to-market strategies and marketing analytic reporting programs, respectively) and the U.S. Government (At the CDC Barnes helped establish and socialize the Center's first wiki).
Mr. Barnes has written extensively on forecasting for the media. He has also been widely quoted on media related issues in the New York Times, Los Angeles Times, American Demographics, Chicago Tribune, BBC, and Fox Television. He is a sought out public speaker presenting for a number of prestigious groups including the Georgia Tech's IMPACT Speaker Series, National Association of Broadcasters, Interactive Media Alliance, American Marketing Association and the Direct Marketers Association.
Mr. Barnes was educated in Marketing and Entrepreneurial Studies at Babson College in Wellesley, Massachusetts.