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The No Impact Project is an international, environmental, nonprofit project, founded in the spring of 2009. It was inspired by the No Impact Man book, film, and blog.
The No Impact Project uses entertainment, education and group action to engage new people in the quest for ways of living that connect individual happiness with service to community and habitat.
The No Impact Project was conceived by Colin Beavan, aka No Impact Man, following the success of his blog, book, and film, which chronicle his family’s year-long experiment living a zero-waste lifestyle in New York City. Central to his thesis is the notion that deep-seated individual behavior change leads to both cultural change and political engagement. Living low-impact provides a clear entry point into the environmental movement. This thesis is the bedrock of the No Impact Project.
Promote behavioral change
Enable the public to experience their own No Impact Experiment
Engage people who are not already tree-hugging, bicycle-riding, canvas-bag-toting, eco-warriors