Freedom After the Sharks

Geoffrey's journey from a nightmarish childhood to a successful business career shows that, with motivation, creativity and hard work, it is possible to overcome difficulties and find success and happiness. More

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About Geoffrey Hudson-Searle

I know change is a constant factor in business and you either embrace it strategically in which case you drive the transformation in the business in a controlled manner or it drives the business where it chooses – what outcome do you really want for your business?

I am a passionate and published thought leader on change, management and business. Constantly sharing interesting information, partaking or leading innovation round tables discussing management and people development, strategic growth and deployment – this includes how culture diversity in business can make you more profitable and the performance success from good leadership. Even managed to find the time to become an author recently in my first book “Freedom After The Sharks.”

Being an international director, non-executive director and strategist gives you broad experiences that I relate and leverage when lecturing regularly on the principles of change, transformation strategy and finance at forums and conferences. Well-connected within industry with strong affiliate, partners and client relationships to extend reach and deliver insight and research from multi-faceted global viewpoints.

Working in a broad range of industries including software, technology and banking has given me a range of different experiences and perspectives of what can work, the importance of good people and process and how these can be applied and amplified to deliver results in different scenarios and paradigms.

Known for bringing in a fresh and sometimes challenging the status quo with a strategic approach and successful change management programme that delivers results. For example I once started with a company carrying a loss of £15M, ($26M), and responsible for executing a new plan for generating £60m of solution sales revenue across 12 countries in EMEA, which was achieved in month 13 with continued sales performance thereafter. It is not just about making a change – it is about making the transformation sustainable!

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