Big Story, Big Sale - New Ways to Use Long-Length Content Marketing to Sell Complex Products

Big Story, Big Sale is a practical guide to using book-length content to sell new, complex, or highly technical products. This book tells you why you should consider using book-length collateral, what it should say, how to develop it, and what to do with your book once you've got it. Marketing content professionals will find useful, straightforward information in Big Story, Big Sale. More

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About Jay Gitomer

Jay Gitomer is the owner-operator of Blue World Paddlesports and the founder of Babes with Blades All-Women, No-Yelling Paddling Events. She is an ACA Level 3 Coastal Kayak Instructor, BCU UKCC Level 1 Paddlesports Coach, and BCU 4-Star Leader. She is known for her creative, fun approach to training. Jay runs the paddleboard club Baltimore Boards, is a former coordinator of the Chesapeake Paddlers Association, and volunteers with Team River Runner to help wounded service people. Jay also sits on the Advisory Committee of the Safety Education and Instruction Council of the American Canoe Association.

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