Marketing Management Concepts and Tools: A Simple Introduction

Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing. More

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About the Series: Simple Introductions
Learn about a range of economic, business, financial, social and political fields with these short and detailed introductions.

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