The Creativity Imperative: The Secret of Success for Organisations in the 21st Century

Rated 5.00/5 based on 2 reviews
The Creativity Imperative is a clear, concise conversation about the necessity for organisations big & small & in-between to understand & embrace the sweeping wave of change that engulfed the world in the wake of the GFC. It defines creativity & innovation, explains why it is imperative in the current global & local climate, and clarifies the tangible benefits arising from greater creativity. More

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Review by: Michael Panche Dalibor on May 18, 2014 :
Just an impressive book to read, It disclosed some extra-ordinary information about leadership, business and globalization - which I found so effective and important. I learned a lot about the market change, productivity and management. The tips and tricks are really informative and easy to understand.

The writing is comprehensive and simple to follow. The secrets of success are nicely evaluated in this guide which I will definitely recommend.
(reviewed 9 days after purchase)

Review by: amandacraigs on May 12, 2014 :
We are living in the 21st century, a century where everything is changing in an unbelievably short time. I, as an employee in a big corporation, wanted to better understand what to do to place yourself in front of others, therefore I started reading this book. It is a great lecture for everyone that wants to better understand indeed "Why creativity is vital for organisations. McDonald and Marton managed to explain the way things should be done for everyone, in a very professional way that can be easily understood by each and any of us.
I strongly recommend this book if you want to be more familiar with this days concepts. It will definitely make you feel more ready for business!
(reviewed 2 days after purchase)

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