Music Distribution: Selling Music In The New Entertainment Marketplace (Second Edition)

This "second edition" book is a comprehensive study of the music industry distribution system along with understanding the "new trends" of the music business. It has a "real" hands-on approach with current trends already in motion within the retail distribution systems.
Included are music industry stats, trends and new innovative ways in selling your music through both digital and physical CDs.
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About C Michael Brae

A native New Yorker, Mr. Brae began his career on NYC’s Wall Street after graduating with a double Bachelors degree in Marketing and Advertising from the University of San Francisco. He currently also holds a Master’s Degree in Marketing from Madison University and currently is working towards a PhD Candidate in Marketing & Business Sciences. Mr. Brae began Hitman Records in 1991 and solidified a joint venture with SOLAR (Sounds of Los Angeles Records - "A Division of RCA Records"). Later in 1997, Hitman Records obtained "exclusive distribution" through corporate Tower Records distribution arm - Bayside Distribution. The record label then began a period of artist acquisition and development, which focused on Hip-Hop, Rap, R&B and Gospel genres. During this period, Mr. Brae represented well-known and established artists, such as Samuelle (double-platinum and Grammy award winning singer from the R&B group Club Nouveau) Mac Dash Mone (former member of the double-platinum group Digital Underground) and Johnny Paycheck who produced 6 gold albums, 1 platinum album, 1 double platinum and 33 hits. Hitman Records is based in San Francisco, Los Angeles and Nashville. Currently Mr. Brae has created strong ties and partnerships as Hitman’s business model is loosely based on the Japanese keiretsu system, a form of organization based on networks. Hitman Record's physical distribution partner has (retail cd/dvd distribution) with: DreamWorks, Time Warner, Ingram Micro, Blockbuster, Best Buy, D&H Distributing, Baker & Taylor, Video Products Distributors, Ingram Book, United Stationers, Ingram Micro Canada, Wal Mart, Anderson Merchandisers, Hastings, Amazon, Costco, Target, Sears, Kmart, Tiger Direct, Special Olympics, Universal Music, Netflix, Ingram Entertainment, and Alliance Entertainment Corporation. In addition, Hitman Records has digital distribution partnership with (Believe Digital) Europe's largest and leading digital distributor. Believe currently distributes over 1 million tracks from 15,000 labels and the catalogue continues to grow. Their system regularly delivers content to 300+ digital music services. Mr. Brae's business entrepreneurship savviness has been harnessed in the academic world, as he has taught over 8 years of business courses in the Music Industry as an adjunct professor at several prestigious universities and colleges as UCLA (Entertainment Studies), San Francisco State University (MRI), University of the Pacific (Music Business), Dominican University of California, Globe Recording Institute along and conducted music business seminars at SAE (Nashville) to name a few. If you can’t make his classes and /or hear him in a business seminar, feel free to learn his style through his book “Music Distribution: Selling Music in the New Entertainment Industry”. Mr. Brae has been fortunate as several colleges and universities as USC (Music Industry), Full Sail University, Middle Tennessee State University, SAE Institute, University of Miami (Music Industry) use his book as a main coursebook and/or reference book for their Music Business Course Programs. Currently he is Chairman on the Board of Hitman Records, Inc., Chairman of Youth Vision, Inc., Chairman of MP4Player, Inc., Board Member for AADA (American Asian Development Association) & Academic Advisory Board Member for SAE Nashville. Mr. Brae has been featured in Billboard Magazine, Black Enterprise Magazine, Contemporary Black Biography – Vol 61 “Record Executive”(Nov 2007), SF Weekly, Atlas Plugged, CMJ Magazine, Nashville Pride, The Record Newspaper (Stockton),The Murfreesboro Vision, The Daily Bruin (UCLA), SFSU Newspaper, and The Dominican Newspaper.

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