Impressions: The Power of Personal Branding in Living an Extraordinary Life

If you are looking to gain an advantage in your life, Impressions is the right book for you. By embracing the personal branding process, each of us has the opportunity to create unique relationships with the people around us and to live an extraordinary life. The 14 chapters in the book are designed to help people reach full potential. More

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About Coyte Cooper

Dr. Coyte Cooper is currently an Assistant Professor and Graduate Coordinator in Sport Administration at the University of North Carolina (UNC) at Chapel Hill where he teaches Sport Marketing courses at both the graduate and undergraduate levels. With a research line focused on "Innovative Branding Strategies in College Sport Environments," he has published 38 peer-reviewed articles, 8 book chapters, and the Marketing Manual. Dr. Cooper is also the founder and CEO of Elite Level Sport Marketing (ELSM), which is a firm that focuses on providing branding training to sport organizations, programs, and leaders. He earned his Doctorate in Sport Marketing & Management from Indiana University - Bloomington in 2007. He currently resides in Durham, North Carolina with his wife Brandy and his two kids Carter and Mya.

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