Life Lessons from Motorcycles - Seventy-Five Tips for Defining Your Brand

We immediately form opinions of the motorcycle—and its rider—based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson, or Ducati. Not only do you run impressions of people and things through your own filter and assign them a brand, you also label yourself based on expectations that have been assigned to you. With insightful examples, the author shows how to redefine your brand at any time. More

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About Liz Jansen

Niagara native Liz Jansen was born into a German Mennonite culture, the granddaughter of Russian refugees. Since she began riding a motorcycle at age sixteen, she’s logged hundreds of thousands of miles of mostly solo riding across Canada and the United States. While Liz enjoys the rugged beauty of Ontario’s northern wilderness, she has a particular fondness for the open expanses of the Canadian prairies and Midwestern plains.

Liz is a member of the Writers’ Union of Canada, the Non-Fiction Authors Association, the Alliance of Independent Authors, and the Independent Book Publishers Association. Crash Landing is her third book. She lives in Ontario with her cat, Measha, and Trudy, her Triumph Tiger motorcycle.

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