It’s Just Not Cricket (Anymore): How A Traditional Pastime Became A Global Business

Cricket is no longer a sedate game played in whites during the day. The gentle crack of leather on willow has been replaced by the crash bang wallop, blaring music and dazzling lights complete with cheerleaders and franchise-style nicknames. Seduced by the lure of TV money, those who run the game have remarkably made cricket less accessible to ordinary people. In ‘It’s just not cricket (anymore More

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About Richard Freeston-Clough

Richard Freeston-Clough is 33 years old. He grew up in Hertfordshire where he has lived almost all his life and lives in Ware with his wife Charlotte and baby daughter, Aurora. He studied Politics at the University of Sheffield and has worked in public relations for the last 10 years. He blogs at and tweets at @sorted4sport.

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