B2B Marketing 123: A 3 Step Approach for Marketing to Businesses

Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included. More

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About Barry Silverstein

I am a professional freelance writer who writes books, articles, blogs, and promotional copy for leading publications, websites, and select clients.

I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over thirty years of business experience.

I have authored the following non-fiction books: Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Product Launch 123, Sales Leads 123, and On Your Own 123.

I have written two novels: The Doomsday Virus and Water's Edge.

I'm also active in the Asheville, NC animal welfare community and publish Carolina Mountain Dog, a blog for dog lovers (www.cmdog.com).

Also in Series: 123 eGuides

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